What was needed

Supporting the major brand relaunch in Spring 2017, we aimed to mythbust Mums looking for tasty and healthy meals by inspiring with relevant mealtime solutions and product education.


What we did

The TTL campaign platform of ‘Discovery’ gave us authentic and actionable language that allowed us to ask shoppers to consider doing something different. We developed a full shopper journey plan and asset toolkit, flexing language to ensure relevance to shoppers at key moments


The result

Increased visibility across the retail channel and positive sales performance in a competitive category.