Kellogg’s Back to School

Making it easy for Mums to provide health and nutrition and a bit of fun at breakfast.

Using ‘Back to School’ as an opportunity for Mums to reconsider their family breakfast routine, we amplied an on-pack promotion using disruptive in-store assets to capture Mum’s attention and basket.


  • Shopper Key Visual
  • Shopper Design
  • Shopper Toolkits