Duracell Innovation Centre

Involving retailers in the new chapter of Duracell’s billion-dollar brand story, identifying ways that they can continue to win together.

There’s no denying that Duracell is an incredible brand with a recognisable and powerful story supporting its leadership of the category. With new owners, we were asked to design a completely new innovation centre experience to tell, show, and involve retail customers in the bright future ahead in a way that was undeniably as powerful and exciting as the brand has always been.


  • Shopper Strategy
  • Retailer Engagement
  • Retail Design