Arla skyr

Bringing a healthy serving of Icelandic style to the high streets of the UK.

Launching an Icelandic style yogurt into the market gave us the opportunity to bring a little bit of Iceland to the high streets of the UK. The skyr hut travelled the country getting the product into the hands of our consumer. Turns out the way to a shoppers heart is through their stomach.


  • Brand Planning
  • Shopper Strategy
  • Shopper Communication Idea
  • Shopper Key Visual, Shopper Activation
  • Shopper Design
  • Shopper Toolkit
  • Implementation & Production