Arla Big Milk

Helping Mums to understand that a fresh milk with added nutrition is a great and easy way to let their kids ‘go big’.

Milk is milk. Unless it’s Big Milk of course. The creation of a fresh milk with added vitamins and minerals, especially designed for growing little ones, was launched into the UK. We made it easy for Mums to discover this innovation with a series of targeted activities.


  • Brand Planning
  • Shopper Strategy
  • Shopper Communication Idea
  • Shopper Key Visual
  • Shopper Activation
  • Shopper Design
  • Shopper Toolkit
  • Implementation & Production