Anchor Unsalted Butter

Reminding Mums that tasty doesn’t have to be beautiful and that baking isn’t always hassle-free.

The challenge to put Anchor Unsalted Butter at the front of our shoppers minds gave us the chance to get creative in the kitchen. Real life, less than successful cakes became the heroes of our campaign, reassuring Mums that with Anchor Unsalted even the wonky tastes wonderful.


  • Shopper Strategy
  • Shopper Communication Idea
  • Shopper Key Visual
  • Shopper Design